About Us

The SAM Story

April 15, 1995

That’s the day Mickey Straub launched Sales Activity Management (SAM). The product itself had already been years in the making by that point. Company founder Mickey Straub used his years of experience as a federal agent and an insurance agent to create the tools and launch the company that would revolutionize an industry with one simple concept: You can’t manage time, only activity.

Industry leaders call Sales Activity Management the “MAGIC BULLET.”

We call it the most EMPOWERING concept in the world!

Mickey and Jon pointing at each other

President/Founder Mickey Straub with Jon O’Neil at the American National Conference.

Company History

SAM started out humbly: working out of Mickey’s basement, with only a simple dream to guide him. More than anything, Mickey wanted to share what he’d learned about what it takes to succeed with other producers and managers. It took a leap of faith to start Sales Activity Management at the height of his career, but faith is nothing new to Mickey. The principles that govern Sales Activity Management are biblical in nature, after all. A man reaps what he sows (Gal 6:7, NIV) is the basis for the whole concept of activity management. Activities produce results, and YOU control your activity; improve activity, and the results will absolutely follow.

The first SAM Planners had built-in sales tools and came in the form of a 3-ring binder—a great idea, but not the ideal execution. Mickey persevered, and in working with his first clients he found the ideal solution: a spiral-bound planner that was customized to their unique culture. Sales Activity Management sold 500 spiral-bound planners in the first six months, and continued to grow 40-50% annually in the years to follow. Today, SAM has sold well over 1 Million individual planners.

"Everything in life is about... ACTIVITY"

- Mickey Straub
Candidate of 82nd District for the Illinois House of Representatives Mickey Straub during a photograph session at his studio in Burr Ridge, Illinois, on January 9, 2018.
icon of person holding a flag


SAM is built on one simple, yet EMPOWERING concept. You have the power to improve your sales. You reap what you sow. Sales activity will yield sales results, so simply improve activity and you’ll improve your results.

icon of a toolbox