Industry News

In your selling remember to
consider niche markets, like individual health field!

Americans are looking for ways to spend less, but when it comes to life insurance they’re holding on to their policies, according to a recent report, The Value of Life in Tough Economic Times, issued by Prudential Financial, Inc.

The study found that 93% of consumers consider life insurance a “must.” And 95% respondents recognize that life insurance could be significantly more expensive to obtain at an older age and 55% are concerned it could be harder to get coverage due to health conditions.